In continuation of promoting and showcasing African artistes, providing them with platforms to reach a global audience beyond their home countries, the President/Executive Producer, All Africa Music Awards, AFRIMA, Mike Dada, shared his thoughts at the BridgeAfric’s Southern Africa launch in Malawi on March 23, 2024.
BridgeAfric is a revolutionary initiative aimed at connecting African artistes and industry professionals across the continent, led by the dynamic Victoria Nkong.
With the theme of the importance of fostering collaboration within the African music community, Dada would be speaking on the significance of working together to promote African music on a global scale.
In his statement, the AFRIMA President noted that there are potentials for growth and success that come from uniting artistes, producers, and other stakeholders in the industry.
Dada, who lauded BridgAfric for its efforts in connecting Malawian artistes with industry professionals, helping them to build their careers and reach a wider audience, said he is committed to supporting initiatives like BridgAfric that empower African artists and promote the rich diversity of African music. He believes that by working together, they can create a more vibrant and inclusive music industry that celebrates the talent and creativity of artists from across the continent.
“This is very significant for the growth, development, and promotion of the arts and music industry in Africa, especially when you look at it from the point of view of collaborations, the Malawi music industry, and connecting to the center of the journey of the ongoing movements and the development of the African industry to a global audience,” Dada submitted.
Speaking on its widely acknowledged Africa’s prestigious annual music awards, Dada noted, “AFRIMA is for Africans, and everybody is entitled to be part of it. Malawi is entitled to be part of it as an African country. If you are a Malawian, it’s your right to be part of it. I think from records, if I’m correct, only two or three artistes from Malawi have won the AFRIMA Awards in the past, so we encourage more Malawians to be part of it so that you can get the benefit of being part of the collective movement of the continent. They should come on board more when it’s time for the submission of works, they should be part of the people to submit their works because we believe they have good sound and music coming from Malawi, so they use the AFRIMA platform to showcase to the rest of the world.”
