AMAA 2021: Organisers reveal activities for 17th edition of movie awards

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The organisers of the annual Africa Movie Academy Awards (AMAA) have revealed activities for the seventeenth edition of the movie awards which will be staged in Lagos in the month of November.

Speaking at the AMAA Media Party and Press Conference, Peace Anyiam-Osigwe, the founder of the movie awards outlined the planned activities ahead of the 17th edition of the awards ceremony.

During the Press Conference, Peace Anyiam-Osigwe introduced new members of the AMAA team including; Abiola Durodola and Oyinkan Talabiwho willboth now join AMAA director Babajide Fadoju and Steve Ayorinde, who is the president of the jury for the 17th edition.

Abiola Durodola, AMAA is committed to creating a platform that gives African creative voices and access to the global market and to create a platform to make the ecosystem more coordinated to produce films that will meet international standards.

“To tackle the perennial unemployment many youths are facing, we, at African Film Academy, are committed to creating a platform that gives African creative voices and access to the global market,” he said.

READ ALSO: AMAA 2021: Organisers call for entries, gives deadline for late submissions

Durodola, who is in charge of the 100 films project, also spoke about the idea; “This, we believe can be achieved through partnerships and collaborations with big brands across the continent. Thus, we introduce our 100 film project as our next project targeted at the creative industry and also increasing brand value.

“The aim is to finance 100 movie titles and 100 persons per project. This has the potential to employ 5,000-10,000 people per cycle and as a revolving fund will over time create over 100,000 jobs.”

“The 100 Films Projects will incorporate the 3-week Film in A Box Training that has been structured by the Africa Film Academy. The 100 Film Project is targeted at African creatives, it will allow creatives to collaborate and partner on new film projects.”

“Through these projects, partner organizations will have their brand/products placed strategically in the films,” he added.

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