American singer Beyonce veers into fashion, launches swimwear collection (Video)


American R&B pop singer Beyonce Knowles has made her first foray into fashion after she launched her swimwear collection.

The performer’s popular high fashion-inspired activewear brand has launched its premiere swimwear capsule, Flex Park, which includes an all-orange offering of beach-ready accessories, bucket hats, bikinis, and swimsuits.

With a focus on self-confidence, the associated campaign features beauty entrepreneur and fashion influencer, Kristen Noel Crawley, as well as creative multi-hyphenate and actor, Quincy Brown, and body-positive influencer Tabria Majors.

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Dropping on July 22 on and in store the following day, standout pieces include one-piece bathing suits, cover ups, and two pieces available in sizes XS-4X.

There’s also a matching shirt and short set for him, a pair of slides, a bucket hat, and a bag.


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