Premium malt brand, Amstel Malta reaffirms its support for the African film and creative industry as it announces headline sponsorship of the Africa Magic Viewers’ Choice Awards (AMVCA) for the 10th year in a row.
This commitment by Amstel Malta to the African film and creative landscape was highlighted at the AMVCA press conference held on Tuesday, March 12, in Lagos, signifying the brand’s steadfast support for this prestigious award ceremony.
Set to take place from May 10th–11th, 2024, in Lagos, the two-day event will celebrate a decade of brilliance, innovation, and the sheer magic of African storytelling on screen. This sponsorship reflects Amstel Malta’s continued commitment to uplifting and empowering the African film and creative industries.
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Speaking at the press conference, Francis Obiajulu, Senior Brand Manager, Amstel Malta and Hi-Malt, expressed the significance of the 10-year-long partnership between Amstel Malta and the AMVCA. He said, “For 10 years, Amstel Malta has been a proud partner of the AMVCAs’, championing African creativity and excellence in the film and creative industries. As we mark this milestone, we remain committed to supporting and celebrating the best of African film and entertainment.”
As with previous editions of the award, Amstel Malta will sponsor three categories: Best Movie, Best Digital Content Creator, and Best Indigenous Africa Magic Original.
Amstel Malta has been a steadfast sponsor of the AMVCA since its inception in 2013 and is poised to continue supporting the Nigerian and African film and creative industries.
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