Popular American rapper Sean Carter better known in music circles as Jay Z has won an alleged breach of endorsement contract lawsuit instituted against him by cologne brand.
The rapper was cleared by a Manhattan jury in a lawsuit that claimed he breached an endorsement deal for a “Gold Jay-Z” cologne brand by failing to properly promote it, allowing the superstar to avoid $67 million in requested damages.
At the end of a three-week trial over the soured product deal with Parlux Fragrances LLC, the jury heard arguments from Jay-Z’s attorney that asked “why on earth” the star would have put his name on a product that he wanted to fail.
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Wednesday’s verdict came after nearly six years of litigation over “Gold Jay-Z,” which the superstar launched in 2013 through a partnership with Parlux, which had previously launched licensed fragrances with other major artists like Rihanna.
Parlux accused Jay-Z and his S. Carter Enterprises of failing to promote the fragrance, breaching the terms of their business contract and costing the company millions. The lawsuit said he refused to appear for events like Good Morning America and then refused to approve later iterations needed to keep the brand relevant.
Jay-Z denied the accusations, saying he fulfilled his obligations under the agreement despite numerous missteps from Parlux that threatened to damage his personal brand. He countersued, saying he still owed millions in royalties.
