Popular Nigerian singer David Adeleke better known in music circles as Davido has signed an endorsement deal with WEMA Bank and has thus been named the new brand ambassador for the bank’s digital platform, ALAT.
The DWM boss revealed the development in a post on his Instagram story on Friday.
Recall that the singer had appealed to his friends and fans to donate one million Naira him but eventually got 200 million Naira but Davido shocked many when he added fifty million Naira to the cash realised and donated it to orphanages across the country.
On December 4, 2021, the talented singer shared a video of the moment he signed the endorsement deal with the bank and captioned it, “Officially with @wemabank @alat_ng”.
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Speaking on the brand ambassadorship and his association with Wema Bank and ALAT, Davido said, “I am excited to join the Wema Bank family and look forward to the great things we will achieve together.”
At the signing ceremony, Davido was taken on a tour of Wema Bank’s corporate headquarters in Marina, Lagos, and was hosted at a cocktail reception at The Wings Complex in Victoria Island, Lagos.
Speaking at the end of the ceremony, Head, Marketing Communications and Investor Relations, Wema Bank, Funmilayo Falola, thanked the artiste and his management team, while affirming Wema Bank’s commitment to excellent service.
