Popular fashion label Ralph Lauren is pitching popped collars and sundresses to a new generation of avatars as the iconic clothing brand moves into selling digital apparel inside of the metaverse.
The company has designed a virtual clothing line inside of Zepeto, the South Korean social network and its 200 million users that interact in a virtual world.
The partnership is also Ralph Lauren’s first time selling digital products including 12 looks with 50 unique items ranging from vintage styles to the brand’s summer collection.
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But instead of shelling out hundreds of dollars for real threads, each piece within Zepeto costs anywhere from 14 to 40 ZEMs—the app’s digital currency—which converts to U.S. dollars as costing between $.57 to $2.86 depending on the item.
On the high end are madras shirts and Polo bear sweaters while cheaper products include sunglasses and baseball caps.
Source: forbes.com
