Italian fashion designer, Giorgio Armani who first gained renown working for Cerruti and many others has hailed fashion’s return to normality and less of frivolity.
The 89-year-old legendary fashion designer who built his career on what we would now define as ‘quiet luxury’ hailed a return to ‘normality and craft’ at Milan Fashion Week.
During the unveiling of his SS24 collection, Armani said that he sensed a change in this season’s Fashion Week, which ended on Sunday, with less frivolity.
READ ALSO: Ralph Lauren returns to New York Fashion Week after 4-year absence
“Finally, I saw collections, from the photos, with a lot of normality. There is also a little research, which has to be part of this craft,” he said.
Majorly on display while the Milan Fashion Week lasted were Satiny trousers anchored many of the looks — jackets, transparent blouson layers, shimmering tops and off-shoulder chiffon dresses.
“Vibrations, that means colours, that means movement, that means a structure that moves on the body,” Armani said.
