John Ugbe, Chief Executive Officer, MultiChoice Nigeria, has revealed that the sum of N4.7 billion was invested in the just concluded Big Brother Naija (BBN) reality TV show.
The Chief Executive Officer, MultiChoice Nigeria revealed this during the prize presentation to the winner of the “Level Up” edition, Phyna, on Tuesday in Lagos.
According to John Ugbe, the reality TV show empowered over 1,200 people, cutting across fashion designers, carpenters, interior decorators, photographers and more.
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He said; “N4.7 billion was invested into the show, that is the cost of production of the season 7 show, we also had over one billion votes throughout the show.
“Big Brother Naija show is more than just entertainment, it also reflects social and value creation, the show has empowered over 1,200 people, cutting across fashion designers, carpenters, interior decorators, photographers and more.
“Today, this show contributes significantly to the Nigerian economy,” Ugbe added.
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