The National Film and Video Censors Board (NFVCB) has put efforts in gear to enforce a ban on smoking in the movie and entertainment industry according to a report by the News Agency of Nigeria (NAN).
Reports say that the NFVCB has commenced engagement with practitioners and stakeholders in the movie and entertainment industry to enforce the law banning smoking in movies.
This was revealed in a statement issued on Saturday by the Executive Director, NFVCB, Adedayo Thomas while presenting a communique at the end of the entertainment industry stakeholders’ roundtable in Lagos.
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Thomas said, “Stakeholders observed that smoking in movies and the entertainment sector is a pathway to young people embracing smoking.
“The tobacco industry uses sophisticated marketing mix to promote smoking on set and in the entertainment sector.
“Entertainment stakeholders are deliberately targeted by the tobacco industry either through financial inducement, misinformation, and other subtle approaches to further the glamorisation of smoking in the movies and entertainment sector.
“Awareness on the dangers of smoking in movies and the entertainment sector in the digital media space is still low,” he added.
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