The organisers of the just concluded 2021 Big Brother Naija (BBN) reality TV show have revealed that it cost over N4 billion to put the ‘Shine Ya Eye’ edition of the contest together.
This was revealed by Multichoice Nigeria CEO, John Ugbe during the prize presentation event on Monday, October 4, 2021, who revealed that 12,000 people were hired for the production.
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“We employed 12,000 persons for this show, it cost us N4.3 billion to air this show this year,” Ugbe said. “We use BBNaija to enrich lives and contribute positively to society. We hope to continue to do so.”
During the prize presentation event, the winner of BBNaija 2021, Whitemoney was presented his N30 million prize money alongside keys to an apartment and a top-of-the-line SUV.
 reality TV show have revealed that it cost over N4 billion to put the ‘Shine Ya Eye’ edition of the contest together.){kind=link}