Universal Music Group and leading African streaming service Boomplay has expanded its license to cover 47 countries across Africa in a bid to continue promoting budding talents in the continent.
The New markets include South Africa, Ethiopia, Côte d’Ivoire, Cameroon and Senegal; with UMG catalog now also widely available across French-speaking territories for first time
The new licensing agreement will significantly boost the availability of UMG’s African and International repertoire to music fans across Africa as part of an extended relationship that will benefit African musicians and talent and expand the listening experience for Boomplay users across Africa.
In 2018, UMG became the first major global music company to license music to the service, which has continued to grow its audience reach and influence across Africa in recent years.
Boomplay’s catalog currently stands at more than 50 million tracks and it boasts the largest repertoire of local African content globally, with 50million monthly active users (MAU). The renewal and expansion of this licensing deal with UMG, will enable African music fans across the continent to experience the best in both domestic African and International talent.