Popular Nigerian singer David Adeleke better known in music circles as Davido has penned a deal to become a brand ambassador for global sports brand Puma.
PUMA has signed a long-term agreement with Davido, one of Africa’s most successful music artists, underscoring the company’s commitment to the rapidly growing African market.
The deal will see Davido serve as a PUMA ambassador in North America, according to sources, helping to promote the brand’s image in other parts of the world.
While confirming the news, Davido posted a video on Instagram with the caption; “Oh how good does it feel, to officially be… #PumaFam #DavidoxPuma.”
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“Growing up, I saw PUMA play an important part in African sports, sponsoring many different football federations,” Davido said of his new deal with PUMA.
He continued; “I also saw the kind of family PUMA had built with the likes of Usain Bolt, Maradona, Neymar, Jay Z, Nipsey, Rihanna, Lewis Hamilton among other super stars and I thought, that’s an amazing family to be a part of!”
“All these contribute to my excitement to collaborate with this brand and take it to the next level in Nigeria, Africa as well as with fans across the world,” he added.
“We could not be more excited to welcome Davido to the PUMA family!” said Johan Kuhlo, PUMA’s General Manager EEMEA Distribution. “Throughout our history, PUMA has had strong roots in Africa, football and beyond. Signing Davido is both a clear commitment to Africa as a key market and a sign that African culture is becoming more and more relevant globally”.
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