Former President of the United States of America Barack Obama has teamed up with NBA Africa to act as a strategic planner while also becoming a minority owner, but has been accused of hypocrisy and questioned over his two-term track record in the White House.
The new partnership will see Obama help to advance the league’s social responsibility efforts around the continent, which includes running programs dedicated to gender equality as well as economic inclusion.
“The NBA has always been a great ambassador for the United States – using the game to create deeper connections around the world, and in Africa, basketball has the power to promote opportunity, wellness, equality, and empowerment across the continent,” said Obama.
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“By investing in communities, promoting gender equality, and cultivating the love of the game of basketball, I believe that NBA Africa can make a difference for so many of Africa’s young people.”
Obama also said that he always believed basketball was “more than just a game”, and that one thing he has always loved about it “is the fact that it brings people together and empowers young people everywhere”.
“We are honored that President Obama has become a strategic partner in NBA Africa and will support our wide-ranging efforts to grow the game of basketball on the continent,” NBA commissioner Adam Silver said in a statement. “In addition to his well-documented love for basketball, President Obama has a firm belief in Africa’s potential and the enormous growth opportunities that exist through sports. NBA Africa will benefit tremendously from his engagement.”
