Foremost music chart publication, Turntable Charts has announced that it has sealed a collaboration deal with Chocolate City Group to endorse the platform (Turntable Charts) as a standard music chart publication in Nigeria.
The collaboration was announced in a statement by TurnTable Charts Co-Editor-in-Chief, Ayomide Oriowo who said that the partnership will make it easier to achieve the goal of creating a standard music chart that combines all platforms in Nigeria
He said; “We are at a point in our growth where partnerships and endorsements by major stakeholders in Nigerian music are important. We need more data especially from paid streaming platforms in Nigeria and this partnership takes us closer to achieving our goal of creating a standard music chart that combines all platforms in Nigeria.
While speaking on the partnership he said, “As a company, we are always looking to collaborate with other platforms and companies who share our goals. We would be able to provide data analytics such as quarterly reports, insights & analytics, airplay performance as well as editorial collaborations with these organizations.”
Speaking on the endorsement and partnership with TurnTable Charts, Chocolate City Group’s Public Relations Executive, Deji Osikoya, had this to say, “The partnership between Chocolate City and TurnTable Charts is predicated on our companies’ shared interest in equipping Nigeria’s music scene with data. We are happy to be associated with a forward-thinking platform such as TurnTable Charts and look forward to a fruitful partnership.”
This came days after Turntable Charts announced a similar collaboration with Aristokrat Music Group that is set to chart a new course for music documentation and music data aggregation in Nigeria.
The first of its kind partnership is reportedly set to create a remarkable precedent for other entertainment companies and music labels to follow in the area of music aggregation.
The collaboration according to reports will complement TurnTable Charts’ efforts in creating a standard music chart for Nigeria and also encourage a culture of music documentation.”