Dr Busola Tejumola, the Executive Head of Content and West Africa Channels at West Africa, MultiChoice has revealed that women don’t conform to the stereotype of only watching romance dramas.
The MultiChoice Executive gave the insight while she was speaking on a panel discussion at the ongoing 12th edition of the Africa International Film Festival (AFRIFF).
According to Busola who was dispelling the rumours that women only watch romance dramas, women also enjoy watching romance, drama, as well as action, thrillers, sports, WWE, UFC, and even cartoons.
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She said, “It is quite interesting to note that women do not conform to the stereotype of only watching romance dramas. According to our data, they enjoy a variety of genres including action, thrillers, sports, WWE, UFC, and even cartoons. It is important to note that data is power.
”Back then and even now, we still do not do anything without data. We take pride in understanding our market and effectively targeting its diverse segments, offering something for everyone.”