The biggest sex toy company in the United Kingdom, Lovehoney, has been honoured by Queen Elizabeth II of England with an ‘Award for Enterprise’ for ‘outstanding continuous growth’ over the last six years.
A report by the metro.co.uk revealed that the award to the firm which overseas sales grew by 365 per cent to £56m from £12m in 2015 will allow the company to use the Queen’s Award emblem in advertising, marketing and on packaging for five years, and is considered a symbol of quality and success.
While reacting to the development in a statement, the Chief Commercial Officer, Lovehoney, Debbie Bond, said tht Royal patronage will help the company to create more jobs at our Bath headquarters and in our international offices and spread the sexual happiness message globally.
He said, “We are thrilled to have received official recognition from the Queen. Her Majesty has been a wonderful supporter of Lovehoney as we have grown into being the world’s leading sexual wellness brand.
“Royal patronage will help us to create more jobs at our Bath headquarters and in our international offices and spread the sexual happiness message globally. The Queen is the UK’s greatest trade ambassador and royal approval shows, again, how mainstream shoppers and retail outlets are embracing sexual wellness products as never before and appreciating their importance in improving overall well-being – a particularly important message as we come out of lockdown after a stressful year living with the pandemic.”
The award has been described as ‘the highest accolade for business successes. This is the second time the retailer has received a Queen’s Award, after being given the International Trade accolade five years ago. The winner’s ― including Lovehoney founders, Richard Longhurst and Neal Slateford ― joined the Queen and Prince Philip at a garden party at Buckingham Palace.
