The United States of America has continued to show its support for the promotion of the Nigerian creative industry with the launch of the Africa Creative TV initiative (ACTV) and the American Music Mentorship Program (AMMP).
The development was made known by U.S. Assistant Secretary of State for Educational & Cultural Affairs Lee Satterfield at the University of Lagos, Nigeria, on Wednesday, March 20, 2024.3.20
In her remarks, Satterfield said that ACTV will focus on TV writers, producers, and below-the-line professionals, while the AMMP will bring international mid-career music industry professionals to the United States for mentorship and networking opportunities.
She said, ‘‘Today I want to announce the launch of the Africa Creative TV Initiative (ACTV), a new professional development program that will focus on TV writers, producers, and below-the-line professionals. ACTV is a partnership with the University of Southern California’s School of Cinematic Arts. It was created as a result of President Biden’s 2022 Africa Leaders Summit and is in recognition of the creative industry’s influence and impact in Africa.
‘‘ACTV will focus on professional development and network building for television writers, producers, and those in other technical fields such as art direction, cinematography, editing, line production, and more. For 2024, the Africa Creative TV initiative will select eight TV projects for a four-week residency in Los Angeles at the University of Southern California. While there, participants will work with U.S. professionals to develop skills and prepare for writing, development, and production. Participants will bring works-in-progress to develop during the residency with mentoring by American TV writers, producers, and industry experts.
Satterfield went on to say that the AMMP will give professionals the chance to advance their technical proficiency and lay the groundwork for establishing professional networks.
‘‘Another new program I want to highlight focuses on the business of music. The American Music Mentorship Program (AMMP) is a partnership between the U.S. Department of State and the Recording Academy, better known to most of us as the GRAMMYs, and will bring international mid-career music industry professionals to the United States for mentorship and networking opportunities, with an aim to cultivate a professional music industry ecosystem locally, support creative talent, and strengthen the creative economy globally. It will leverage the networks and experience of Recording Academy professionals and members to provide international participants with mentorship opportunities, boost their technical skills, and build the foundation for professional networks.
 and the American Music Mentorship Program (AMMP).){kind=link}